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Moriondo Automatic Espresso Coffee Machine front panel industrial design has been done for the Brooklyn, NY based beverage company LuXBeverage in 2019. 

From the first day on, with an incredible pace and coherent mindset with the founders of the company, we designed-improved-realized the product, fully production-ready in less than 3 months. 

Down scrolls will guide you through the process and how the end product becomes a successful design for the company.

How it Started.


Creating empathy and a bond with your customer's needs.

Styling and overall design studies started with fully opposite concepts. An organic, simple, and rugged geometry-based styles, to understand what the client really wants, and to understand how it looks in their head. 

Bildschirmfoto 2020-07-11 um

After understanding what the clients aim with the product was, we wanted to stick to its core: Representing Italian Craftmanship, Quality Coffee, and Fluent Geometries. 

This approach brings up a nice backstory for marketing, yet helped to do the industrial design. 

Bildschirmfoto 2020-07-11 um
Bildschirmfoto 2020-07-11 um
Iteration 1
Iteration 2
Iteration 3